strategy

Cold outreach in tech sales doesn't work when marketing and selling products to developers. You have to take a different approach for building pipeline. In this post we explain why you have to change things up and give you tips for how to execute.

The average sales rep gets a reply 4% of the time when reaching out cold. But if you’re reading this you wanna know how high that number can go, don’t you? In this video I’ll give you 3 ways you can reach out to prospects that make you stand out!

If you’ve sold through Value Added Resellers and System Integrators before you know that most won’t be interested in dealing with you. Some might sign a contract with you but never actually make a sale. And if you have too many they'll cannibalise your business by competing on price. That’s the kind of frustration you face if you’re trying to wing it in indirect sales. But luckily there’s a practice that works and it starts by building a Partner Program.

Since AI came into the picture mid 2022 it’s it’s never been easier to send emails at scale. But have you been getting more customer meetings? Quite the opposite. In this video interview we break down when and how to automate Sales and Marketing emails so you can build pipeline successfully.

As a Startup Founder in the early days you likely won't get many leads. Let's fix that! By the end of this post you'll know how you too can drive inbound leads and book more customer meetings with just 1 hour a day. Every day. And we're going to do that with strategic content.

Top performers only care about 3 things: Pipeline, Win rates, and Time to close. But that in itself is not gonna cut it when you’re starting from scratch. In this post I'll break down how to build pipeline strategically so you can hit short AND long term revenue goals.