organisation

Sales reps often hate leads from marketing events because they're routed to them without qualification. But event leads can actually be a goldmine especially when selling to Mid-market and Enterprise accounts. You do need a plan though for how you’re going to attract and capture good leads. And that’s why Rita Vass is joining us today. To talk about generating leads at live events.

You should have a CRM in place as soon as you start talking to customers. In this post we'll cover how to choose the right one for you and set it up for impact

Getting your team to work effectively starts with defining what good looks like and then documenting it in a way that’s easy to contribute to. Otherwise you'll spend your time answering FAQs instead of doing meaningful work. In this post we'll cover how you can build a knowledge management system for your company so everyone is enabled to work effectively.

Things break all the time when you're building a startup and as you scale it can take weeks before you realise something's off. By then the damage is already done. I tried a ton of things on the fly to solve this but one of the small things that made a big impact was Monday morning kickoffs. In this post I'll break down how to run them effectively so you get ahead of issues and can align your team around a common goal.