Get your win rates above 35%

You're right. Your market, your product, your structure are unique. But how B2B buyers make decisions is remarkably similar across industries. The exact outreach script? That changes. The core workflows, how reps prioritize accounts, build business cases, and run a weekly rhythm? Those apply whether you're selling industrial solutions in DACH or SaaS in the Nordics. Our programs aren't about forcing a template. It's about applying field-tested frameworks to your specific situation, so your reps leave with skills that fit your business.

I don't think reps would listen to an outside voice unless the trainer is someone they already look up to. Regardless of how much experience the expert has. We overcome this by inviting the top reps to co-design the playbooks we'll train on. That's how we build internal credibility.

Without regular reinforcement from managers reps often revert back to old habits after the training. That's why we don't host one-and-done workshops. Our trainings are spread out across 2-4 weeks and spaced repetition is built into the curriculum. Programs are designed for blended training so theory gets covered async between modules, and the live sessions are practical, leveraging peer-to-peer learning. All sessions are recorded so attendees can review parts when they need a refresher.

Trainings don't stick if reps aren't coached on their new skills, so we address this with two things:
1. We host a "train the trainer" session before reps are invited to the program, and
2. a 10-week aftercare period is built into the package. 1:1 monthly mentorship can be added to the scope optionally where front-line sales leadership isn't built out yet.

Yes. While the frameworks we teach in our programs are standard, the individual playbooks and examples are customised for each client. This way reps can apply learnings from the session same day instead of having to figure our how they relate to front-line activities. Keep in mind, our trainings are designed specifically for teams selling complex technical products/solutions to Mid Market and Enterprise buyers.

Even better if you have a dedicated person or team for enablement. They'll know what areas need improvement. Instead of having to brainstorm and run their own experiments to figure out what's working today, your enablement team can bring external playbooks, assets, and coaching frameworks internally. They can then focus on making the training stick.

Programs are designed for blended training. Expect 2 workshops a week, each only 2-hours long. Whatever context reps need are cover as pre-read materials, which they can consume on their own time, between modules. This not only makes scheduling easier, but also lets us keep the live sessions practical and leverage peer-to-peer learning. After the session reps will still have time to put the learnings into practice the same day.

The right question to ask is "would you be happier A) finishing your year with the revenue you're projected to hit or B) investing 6x2 hours of your team's time in improving a metric that's lagging most?" Skills aren't a decorative piece you acquire once, but a tool you use and maintain over time. Chefs don't ask if they should sharpen their knives or not. They ask how frequently they need to, so guests get fed faster. Ask yourself which ongoing initiative deserves a backseat, to make time for regular coaching.

The first thing we do after signing the contract is collect baseline metrics for rep productivity (both leading and lagging indicators). Depending on your sales cycle you'll have the before/after metrics in a few weeks/months to show ROI internally.

I'll spare you the differentiators. If this is the last concern you have, we'll connect you to past clients so you can ask them directly. Let's make sure our programs are a fit for you in the first place.

The real question isn't "what's the ROI?" but "can we afford NOT to fix it?". It's always better if you can attribute results to certain activities, like training, but at the end of the day you have a revenue target to hit. If you know the process is broken, fix it first, then put the foundations in place so you can measure what's working.

With a regular coaching cadence in place and reps hitting targets, you don't need to invest in external training. If that's not the case, do you already know which bottlenecks are holding you back? Can you afford not to fix them this quarter? Our programs are designed to be immediately actionable and if you close one extra deal, you make your money back.

If a sales trainer hasn't carried a bag recently, run. I have 12 years of field experience and still work hands-on with clients — either as a fractional leader or in coaching capacity, depending on the circumstances. We measure each initiative/experiment so we know what plays still work and which need to be changed. I only teach frameworks that get results.

Selling is different across regions so why force training to be standard? We focus specifically on the challenges that come with selling into a highly fragmented market like Europe.

This is exactly what one of my professional service clients thought until we audited their business. We found that they were operating at capacity and underpricing their solutions was the true bottleneck. We ended up increasing their prices by 45% through deep discovery and buyer enablement. If you're looking for a lead gen agency, we're happy to refer you to our partners. We focus on putting your reps in a position to hit quota.