Meet your trainer

After 10+ years managing B2B deals full-cycle and leading sales teams across Europe, I saw the same pattern everywhere: deals didn’t die because the competition was better or cheaper — they died because reps didn’t know how to uncover the value their champions needed to win projects internally.

Now, I help Revenue Leaders fix that through hands-on training programs that improve Rep Productivity. More specifically uncovering priority problems that lead to larger opportunities, increased win rates, and shorter sales cycles.

These aren’t generic “rah-rah” sessions or one-size-fits-all playbooks. They’re frameworks I use to this day for getting deals unstuck — whether they’re smaller 25k opps or multi 6-figure contracts.